Blog
The very first thing you need to know to reduce churn is find out why customers are cancelling. What are the main reasons? Can these reasons be prevented?
Account health & user engagement needs to be monitored closely ®gularly, as lack of user adoption can lead to churn. SaaS companies also need to monitor several different types of metrics that reflect how well the software is being used after the subscription begins.
("CPA") is defined as the cost you incurred for every acquisition you made. Acquisitions can vary from case to case, an example of an Acquisition can be a lead or sale. The formula for CPA is Total cost of (Sale) / total number of leads recorded (Visitors, Opens, Clicks, Form Submissions, Trials, Demonstrations, etc), i.e. CPA = Total Cost / Total Number of Leads. For a lead based account you need to consider 'Converted Clicks' as the total number of leads in the formula and for online orders you need to consider 'Conversions' while calculating the CPA. As mentioned above CPA can be calculated at various levels right from campaigns to the keyword. And it is always a good practice to look at all of these levels to understand if your campaign / outbound effort is profitable to you (or not). To calculate CPA, you'll need to take cost and divide it by conversions. If you want to know the cost per converted click (as opposed to cost per conversion), you will take the cost and divide it by converted clicks.
Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort.
Conversion rate optimization is no different than any other marketing arena in the sense that the field sees its fair share of trends each year. These trends involve new and improved ways to engage audiences and enrich their experiences in the marketing funnel.
Are you planning your marketing budget for 2018? It may be a little late in the year, but we understand that you’re swamped with other things, so we’ve put together statistics about marketing spend trends to give you a better understanding of how you should allocate your budget for 2018.
Only time will tell how many US tech startups cede to their China counterparts. One thing is clear: The Chinese tech scene is hell-bent on success. Silicon Valley could learn a few things by looking east.
Most of the founders that I've spoke to told me: "This looks awesome, but how can this help with high ticket Enterprise sales?"
If you feel that you’re falling behind, or might want to try something new?
You can think of them as the ‘recipes’ Google uses to sort through the billions of web pages and other information it has, in order to return the best results. While it may be confusing to some, our job is to know firmly what this all means. It is our commitment to you as a client.