Primarily remote. We work with clients via Slack, Google Meet, Microsft Teams, Zoom, email, and shared workspaces, and this works extremely well. For larger strategic engagements, we're open to on-site sessions as part of the project. We'll be upfront about travel costs so you can weigh the value.

You work directly with us, not handed off to junior staff or account coordinators. A dedicated account manager is assigned to every client and is your consistent point of contact. We ask for your preferred communication style upfront (email, Slack, weekly calls, etc.) and build the relationship around that.

Both, and that's intentional. AI handles the work it does best: continuous optimization, pattern detection, segmentation, and personalization at scale. Your account manager handles strategy, judgment calls, creative direction, and client communication. The combination is what makes the system outperform either approach alone.

Core strategy, AI systems, automation, and performance marketing are all handled in-house or with North American partners. We keep our delivery team tight to ensure quality and fast turnaround. If we ever bring in a specialist for a specific technical need, we'll tell you upfront.

We operate non-exclusively. If a competitor approaches us, we'll flag it to you early to avoid any awkward surprises. That said, we're selective about who we work with. We'd rather go deep with a smaller set of clients than spread thin across conflicting accounts.

We're happy to sign your NDA, or use ours. Beyond the paperwork, we take confidentiality seriously for a practical reason: this is a small industry, and our reputation depends on it. Your business strategy, data, and client information stays with us.

Quickly. We can confirm most requests within a few hours and usually schedule a first call within 24 hours. Once onboarding begins, we use an agile approach, meaning we start on your highest priorities immediately rather than waiting for a full scope to be locked down. Most clients kick off their first project within a week of signing.

No, we integrate with and build on what's working. If a channel is performing well, we optimize it. If something is underperforming or costing you money, we diagnose it and fix it. We're not here to rip things out and start from scratch, we're here to build a better system around your existing foundation.

This is an important question,  and we're transparent about it. There's a difference between earned, owned, and paid assets. By default, content we produce is owned by eMacity Leads unless otherwise specified in your agreement. We'll walk through ownership terms clearly before you sign anything.

Yes. Our 3–30 Guarantee means you'll see a measurable improvement of 3–30% in one specific, agreed-upon goal or you don't pay. We set this goal collaboratively at the start of the engagement so there's complete alignment on what success looks like.

We track the metrics that connect to revenue, not vanity numbers. Core KPIs include:

• Cost per lead & cost per acquisition
• Click-through rate & conversion rate
• Revenue per lead source & % of sales from digital
• Website conversion rate & unique visitor growth
• Pipeline velocity & sales cycle length
• Return on ad spend (ROAS) & overall marketing ROI

We use only current, best-in-class tracking tools and provide clear reporting throughout the engagement.

It depends on the scope. Paid advertising campaigns typically show meaningful data within 4–8 weeks. SEO and organic demand generation compounds over 3–6 months. Full demand engine deployments where infrastructure, automation, and channels are all integrated, typically show measurable pipeline improvement within one quarter. We focus on your highest priority levers first so you see early wins while the broader system is being built.

Yes, we have case studies from past engagements we can share during a consultation. We'll find examples most relevant to your industry and goals. We also believe in honest context: every business is different, and we'll never oversell outcomes that aren't realistic for your situation.

It happens occasionally, and we handle it directly. If performance isn't where it should be, we do a structured review: what worked, what didn't, and why. This kind of honest debrief often leads to stronger long-term partnerships. We'd rather fix the problem than lose a client, and our guarantee means you have real recourse if agreed targets aren't met.

We offer three engagement levels depending on your goals and budget:

• Advisory / consulting: Strategic guidance you implement yourself. Best for companies that have execution capacity but need expert direction.
• Hybrid program: A mix of consulting and done-with-you support. Regular check-ins, unlimited email support, and accountability to keep you on track.
• Full demand engine deployment: We design, build, and run the entire growth system. Best for companies that want a comprehensive, senior-led approach and are ready to scale seriously.

Not sure which is right for you? Book a free call, we'll recommend the right fit, or point you elsewhere if another option suits you better.

Yes. We offer a free initial consultation to understand your goals and evaluate your current marketing motion. If a deeper audit would be useful, we'll offer that as part of the discovery process. No pressure, no pitch decks,  just a direct conversation about your situation.

For new clients, payment is due before services begin. Typically the first month's retainer or a project deposit. For returning clients on ongoing engagements, we invoice on Net 30 terms after sharing estimates upfront. No surprises.

We accept Visa, Mastercard, Amex, PayPal, EFT wire transfer, ACH bank debit, and cheque. International clients can pay via PayPal in Canadian dollars. Currency conversion is handled automatically. We'll send a secure invoice link so the process is simple.

That's a fair question. Digital marketing varies enormously in quality, sophistication, and outcome. What we offer is highly customized, AI-native, and built around measurable business results, not activity metrics. If you find a better fit at a lower price point, we'll genuinely encourage you to try it. If you want a growth system that compounds over time and comes backed by a performance guarantee, we're confident in the value we deliver.

Absolutely. We'd rather point you to the right partner than take on a client who isn't a fit. It's a small industry, doing right by people is how we've built our reputation.