Inbound Marketing

Inbound is a twenty-first century approach to sales and marketing that prioritizes customer experience, engagement and entertainment, with the aim of driving repeat business, increased brand loyalty and revenue growth.

As consumers, we’ve become remarkably skilled at filtering out undesirable and interruptive marketing messages.

We use caller ID and call-blocking software to avoid telemarketers. We watch our television commercial free and on our own schedule via on-demand services such as Netflix. We curate the messages that come into our inboxes, getting rid of the junk and keeping only those emails that are necessary or that add value.


After decades of being on the receiving end of unwanted and irrelevant interruptions, consumers today are leveraging technology to not only ignore the brands that don’t respect their needs and wants, but also to research, evaluate and purchase all manner of products and services. As a result, traditional sales organisations are finding themselves entirely cut out of the sales process.


Inbound is a holistic, customer-centric approach to sales and marketing that aligns your business’ go-to-market strategy with the way your customers research and buy. Instead of interrupting people with advertisements or paid media, the inbound methodology seeks to attract your ideal buyer to your business, through the creation of engaging content and entertaining experiences that delight your customers and align with your brand’s story, mission and values.


This approach puts customer experience, engagement and satisfaction at the heart of your marketing and sales strategy, and is the most effective method for growing an audience, generating leads and increasing sales in the digital era.


If you’d like to learn more about how inbound marketing and sales can help you to achieve your business growth goals, you can book a complimentary consultation with one of our inbound specialists at the bottom of this page.

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"Digital technology completely disrupted the brand-building model that worked for the last century. In a world where consumers are bombarded with marketing messages every moment they are awake, brands need to find a new way to stand out, get considered, build loyalty and win evangelists."

How can inbound help you to grow your business?

Improve the quality of your leads 

The inbound methodology is designed to attract your ideal customers towards your brand organically, and uses technology and automation to nurture your leads until they’re ready to buy.

Maximize your efficiency 

An inbound approach gives you incredible insight into which areas of your marketing and sales strategy are the most effective, reducing your costs and allowing you to focus your efforts and resources on what’s working.

Align your sales and marketing efforts 

Inbound is a collaborative approach to marketing, sales and customer service that gives everyone in your business the data and tools they need to best serve your customers.

Put your lead generation on autopilot 

Unlike traditional marketing tactics like print advertising, inbound content can be repeatedly leveraged to attract new leads, customers and evangelists.

Make your marketers and salespeople self-sufficient 

Inbound marketing software enables marketers and salespeople to build landing pages, segment contact databases and trigger automated emails without having to rely on the IT team.

Build a brand your customers love 

At its heart, inbound is about providing a remarkable experience for your customers. The inbound approach helps your business to build trust and credibility, and to create the type of brand that customers are passionately loyal towards.

Everything your business needs to succeed with inbound

eMacity Leads is a full-service sales & marketing automation agency, capable of supporting your business with every area of your inbound strategy, implementation and optimization.

Inbound Strategy

We’ll work with you to design an inbound strategy that generates traffic, leads and sales for your business.

Platform Setup

We’ll configure all of the technology you need to turn your inbound strategy into an automated lead nurturing machine.

Persona Development

We’ll uncover everything there is to know about your ideal customer and how your brand can best capture their attention.

Contact Management

We'll upload your contact database and configure all of the properties, segmentation rules and lists your team needs.

Content Strategy

We'll work with you to design a content strategy that will attract visitors, increase your brand awareness and generate leads.

Email Marketing

We'll help you to personalize your email communications, maximize your open rates and create campaigns that get results.

Landing Pages

We'll design & build landing pages and campaign assets that not only look great, but convert like crazy.

Social Media

We’ll help you get to grips with the best social media platforms, strategy and content for your business.

Search Optimization

We'll optimize your website and content to ensure it's being indexed by search engines and read by the right audience.

Workflows

We'll design and build all of the automation workflows that you need to nurture your leads and close more sales.

Lead Scoring

We'll configure your lead scoring, allowing your sales team to prioritize their time and energy on only the most engaged leads.

Reporting

We'll automate your report generation, giving you 24/7 access to the data you need to make informed marketing decisions.

"Clients are saying!"

“eMacity Leads helped raise our online presence and we are seeing fantastic results. Thank you for your excellent service!"

Joseph, New York

“No better way to be found than working with someone who understands the importance of Organic and Paid SEO. A refreshing pleasure to work with the inspired team at eMacity Leads!”

Drew, California

“Amazing results-oriented consultancy and marketing delivery. eMacity has helped to refine my audience and transform the way I offer my services. Big thanks to the team and partners!!!.” 

Jordan, Tennassee

"The team are not only fun and smart, but are truly passionate about their work and delivering results!"

Jedd, New Jersey

Want to learn how you can grow your business using sales and marketing automation?

Discover how you can get more traffic and leads to your website, and gain the insight you need to make smarter marketing decisions with a free sales and marketing automation consultation from eMacity Leads.


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Click the button below to get in touch, we offer a free, no obligation, consultation.

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