Inbound Marketing
Inbound is a twenty-first century approach to sales and marketing that prioritizes customer experience, engagement and entertainment, with the aim of driving repeat business, increased brand loyalty and revenue growth.
As consumers, we’ve become remarkably skilled at filtering out undesirable and interruptive marketing messages.
We use caller ID and call-blocking software to avoid telemarketers. We watch our television commercial free and on our own schedule via on-demand services such as Netflix. We curate the messages that come into our inboxes, getting rid of the junk and keeping only those emails that are necessary or that add value.
After decades of being on the receiving end of unwanted and irrelevant interruptions, consumers today are leveraging technology to not only ignore the brands that don’t respect their needs and wants, but also to research, evaluate and purchase all manner of products and services. As a result, traditional sales organisations are finding themselves entirely cut out of the sales process.
Inbound is a holistic, customer-centric approach to sales and marketing that aligns your business’ go-to-market strategy with the way your customers research and buy. Instead of interrupting people with advertisements or paid media, the inbound methodology seeks to attract your ideal buyer to your business, through the creation of engaging content and entertaining experiences that delight your customers and align with your brand’s story, mission and values.
This approach puts customer experience, engagement and satisfaction at the heart of your marketing and sales strategy, and is the most effective method for growing an audience, generating leads and increasing sales in the digital era.
If you’d like to learn more about how inbound marketing and sales can help you to achieve your business growth goals, you can book a complimentary consultation with one of our inbound specialists at the bottom of this page.
"Digital technology completely disrupted the brand-building model that worked for the last century. In a world where consumers are bombarded with marketing messages every moment they are awake, brands need to find a new way to stand out, get considered, build loyalty and win evangelists."
How can inbound help you to grow your business?
Improve the quality of your leads
The inbound methodology is designed to attract your ideal customers towards your brand organically, and uses technology and automation to nurture your leads until they’re ready to buy.
Maximize your efficiency
An inbound approach gives you incredible insight into which areas of your marketing and sales strategy are the most effective, reducing your costs and allowing you to focus your efforts and resources on what’s working.
Align your sales and marketing efforts
Inbound is a collaborative approach to marketing, sales and customer service that gives everyone in your business the data and tools they need to best serve your customers.
Put your lead generation on autopilot
Unlike traditional marketing tactics like print advertising, inbound content can be repeatedly leveraged to attract new leads, customers and evangelists.
Make your marketers and salespeople self-sufficient
Inbound marketing software enables marketers and salespeople to build landing pages, segment contact databases and trigger automated emails without having to rely on the IT team.
Build a brand your customers love
At its heart, inbound is about providing a remarkable experience for your customers. The inbound approach helps your business to build trust and credibility, and to create the type of brand that customers are passionately loyal towards.
Everything your business needs to succeed with inbound
eMacity Leads is a full-service sales & marketing automation agency, capable of supporting your business with every area of your inbound strategy, implementation and optimization.
Inbound Strategy
Platform Setup
Persona Development
Contact Management
Content Strategy
Email Marketing
Landing Pages
Social Media
Search Optimization
Workflows
Lead Scoring
Reporting
"Clients are saying!"
Joseph, New York
Drew, California
Jordan, Tennassee
Jedd, New Jersey
Want to learn how you can grow your business using sales and marketing automation?
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