Dental Office
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01
Opportunity
Dental office on New York.
02
Challenge
Wants New Patients for both of their locations
03
Strategy
Website Re-Design, SEO, Social Media Optimization, Mobile
04
Impact
15-20 New Patients per week
Background
Client had a severely outdated, one page website which was discovered to have no visibility & no conversions online. The client has (2) locations and aggressive plans for growth in their area.
Objective
Their immediate need is to generate new patients for each location through their web property.
Solution
Website:
· Added relevant and engaging content (ie, service pages) to drive increased targeted traffic to website.
· Optimized the website from conversion point of view by making some structural changes.
Search Engine Optimization:
· Fixed On-Page of the website.
· Optimized the content/title tags for targeted location.
· Did off-page work to strengthen the brand name and link profile.
· Made the information consistent in Bing Local and Google Map Listing
Social:
· Implemented Facebook boosting & re-marketing campaign
Result
Upon site launch & deployment of the marketing campaign, the client experienced immediate conversion opportunities through phone calls & site forms for new patient inquiries.
The client has communicated back that they are successfully adding new patients weekly to their practice based on the lead generation efforts by our strategy.
This campaign is relatively new however, the results generated in the first months have already paid for their entire campaign for the duration of the contract.
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