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01
Opportunity
Business Management SaaS Platform in New Jersey
02
Challenge
Engage prospects through Social Media as well as integrate a solution for themselves
03
Strategy
Social Media Management and Optimization
04
Impact
Can now run Social campaigns by themselves as well as sell the leads
Background
Located in new Jersey, the client provides a business management platform tailored for local business owners. Their platform is simple and easy-to-use, with capabilities to manage everything from websites and marketing campaigns to loyalty programs. With the rise of social media they were looking to easily integrate a social media management solution with their own branding.
They knew that they needed to be active on social, but had no idea where to start. Previously, clients would log into each of their social accounts multiple times a week to try and keep the channel updated. Despite this, they rarely connected with their audience.
Objective
"We knew our clients would love a tool that helped them manage their social challenges, but we had to find the right partner that understood who we were working with.”
In addition, the client was also hoping to find a social media management solution that could seamlessly integrate with their existing marketing dashboard, allowing their client base of small and medium-sized businesses to log into a single platform and manage all of their digital marketing needs.
Solution
The client decided on a White Label option because they felt that the interface was “very easy for non-tech-savvy users to get into and start engaging right away” whilst the “ease of integration with the platform was something we weren’t seeing with any other potential partners”.
The integration allowed their clients to discover and use their tool in a whole new way, whilst still keeping the clients branding intact.
Their clients now use the Social platform to access and manage the mountain of work that social media can create. Each client has unique goals for social, but their common aim is to grow followers whilst engaging with their customers in a more effective, real-time way. Clients now only need half an hour each day to plan their social strategy and monitor their social feeds.
By utilizing the Social platforms API, we were able to integrate it with their existing marketing platform. The connectivity allows them to automatically log their clients in through a single sign-on, measure marketing and campaigns against other tools within the platform by aggregating social analytics and trends.
Now they're able to offer a complete marketing solution with the help of the Social platform – one of the most powerful social media management systems on the market.
Result
Social media is a great way for their clients to connect with their local communities – by using the Social platform “they are able to engage with customers in a quicker, easier and more effective way… and plan out and execute a social strategy in minutes. Engagement is growing, and customers are connecting in exciting ways.”
The owner found that the biggest praise he gets from his clients is concerning the massive amount of time the tool saves. Their clients are able to login to a single portal to manage their website, email and plan and manage their social strategy. They love the monitoring capabilities that keep them up-to-date with industry news and their competitors.
They find the Social platforms API very clear, reliable and easy-to-use. Using the connectivity means that they're are able to start building out more robust marketing performance measurements for their clients, and even use their client data to start implementing marketing automation for the small business market. Something that cannot be found elsewhere in the current small business marketing landscape.
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